How To Encourage Employee Loyalty
Regardless of whether you run a small business with a handful of employees,
or a corporation that employs thousands, one of your greatest assets will be
the loyalty and devotion of your employees. However, employee loyalty is not
something that will endure unless there are some specific efforts made to keep
it alive and thriving. Here are a few ideas on how you can inspire and grow
employee loyalty in your company.
- One of the easiest things you can do to encourage
employee loyalty is to extend respect to each and every person who is part
of your organization. Everyone likes to be in an environment where he
feels as if he is valued for who he is and what he brings to the table.
Such little things as remembering people's names or taking a moment to
listen when an employee needs five minutes of your time goes a long way.
Acknowledging the presence of your employees with a smile and nod as you
walk through a department is another simple yet eloquent gesture that
says, "I know you are here and I appreciate your presence."
- Communication is also
important in any good working relationship. You can deflate the most
enthusiastic employee by conveying the message that he is not worthy of
knowing what is happening with the company. This does not mean you have to
share sensitive data with everyone. However, by taking the time to let
everyone know how sales are going, how many units were shipped last month,
the good news that a new customer will be coming on board and just in
general how the company is doing will make all the difference in the
world. Some companies use the model of a quick fifteen to twenty-minute
meeting or conference call on Friday afternoons. Others like to pull
employees together in face to face groups once a month, allowing employees
to ask upper management questions. The methods may vary, but the point is
that communicating with your employees helps them to feel like a full part
of the team, and thus loyal to you and their coworkers.
- Acknowledging employee loyalty in several manners also
helps to foster continued dedication to the company. Make a big deal
when someone has been with the company for ten years. Let everyone know
about the employee who salvaged a client relationship last week. Never
forget to say "thank you" and "I appreciate what you bring
to this company" and be specific about the event or skill you are
talking about. It is relatively easy to say "I appreciate you"
but it sends a much stronger message when you can cite the exact reason for
- When circumstances allow,
reward people for a job well done. Sometimes this may be in the form
of a bonus in the payroll envelope. At other times, throwing a
company-wide picnic might be the ticket. Even something as simple as
having pizza brought in for everyone when the day is unusually busy sends
a clear signal that you appreciate the hard work.
- Also, never forget that an increase in benefits can
also help to inspire employee loyalty. As companies grow, there is
often the chance to improve benefits such as hospitalization, dental and
visual coverage, more vacation time or sick leave and life insurance
coverage. As the company reaches a new level of financial stability,
reward your employees with increased benefits. This sends a clear message
that you know the employees play a large role in the success of the
company, and you want them to have a better standard of living.
Employee loyalty is all about letting people know they are valued and
appreciated. This may come from words, from increases in pay and from other
perks as well. Find the most appropriate ways to extend that appreciation and
acknowledgment of worth within your corporate culture and you will have
employees that will stick by you through thick and thin.
This article is written by Malcolm Tatum.
The article source is Encourage Employee Loyalty: Offer Employee Incentives and Rewards.