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Product Marketing Manager
Job Information
Company: BetConstruct Location: Armenia, Yerevan
Employment Type: Full Time Open Dates: 06-12-18 00:00 To 18-12-18 23:59
Category: Advertising, Marketing, PR Salary: N/A
Experience: 1 year(s) Preferred Age: --------
Education: Master Degree (MD) Preferred Gender: --------


Job Description
BetConstruct is looking for a Product Marketing Manager who will be responsible for the communication of the product values to the buyer personas (digital marketing) and product imperfection based on marketing data and client feedback.


Job Responsibilities
-Plan and execute product marketing campaign across all online channels
-Communicate product values to the buyer personas to increase leads and clients (based on SMART goal agreed beforehand)
-Monitor and Evaluate product marketing campaigns results
-Implement gained data from market and users to products imperfection


Required Qualifications
-Experience in Digital Marketing and/or Product
-Strong understanding of digital marketing strategy (Inbound marketing certification is a plus)
-Experience with SEO, SMM, Content Marketing
-Experience with context ads (Google AdWords, Bing ads, etc)
-Experience with digital display ads (Google Display Network, Social Media ads, Programmatic buying)
-Strong understanding of UX basics
-Perfect English command


Application Procedure
Interested candidates are encouraged to submit a CV to hr@betconstruct.com e-mail address with a note of "Product Marketing Specialist" in the subject line.
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About Company
BetConstruct develops, provides and manages a complete range of products for online and land-based gaming companies. While we specialize in Sportsbooks, our product range also includes a great selection of Poker, Skill, Virtual and Casino Games, including Live Dealer. Our robust back-end, along with content, marketing and risk management tools presents a powerful solution for any betting business. Today BetConstruct serves clients based in Europe, Russia, Central and South Eastern Asia, and Africa. Backed by a powerful team of over 1000 employees (traders, developers and other specialists) and informed by over 10 years of experience, we provide true 24/7 support to our clients, and respond quickly to changes in regulatory and consumer requirements.





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