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Targeted Marketing Specialist
Job Information
Company: Digitain Location: Armenia, Yerevan
Employment Type: Full Time Open Dates: 08-08-19 00:00 To 06-09-19 23:59
Category: Advertising, Marketing, PR Salary: N/A
Experience: 2 year(s) Preferred Age: --------
Education: Bachelor Degree (BS) Preferred Gender: --------


Job Description
We are looking for an experienced, qualified and passionate individuals to join our fast growing team as Targeted Marketing Specialist in Customer Acquisition and Retention department. The successful candidate should own and execute our email roadmap and have a good understanding in mathematics and excellent skills in Excel for carrying out statistical and analytical segmentations. This includes, but is not limited to customer acquisition, engagement, retention, loyalty and satisfaction.


Job Responsibilities
-Work closely with all related departments to align and execute the email roadmap
-Creating promotions and loyalty programs based on historical data
-Creating customer profiling and segmentation to drive business decision making
-Create tasks and follow them assuring their full completion
-Execute the creation of email elements including, coding, testing, and reporting on all campaigns
-Creating daily/weekly/monthly and yearly reports
-Understanding and monitoring the life cycle of customers
-Preparing and analyzing extensive databases
-Analyzing KPIs to better understand trends in consumer behaviors (including A/B test)
-Predicting future customer trends based on customer behavioral analysis
-Understanding user needs and optimizing their experience
-Provide internal leadership of email marketing trends, industry benchmarks, best practices and tracking methodologies


Required Qualifications
-Graduate degree in Marketing, Business, or other relevant field
-At least 2 years of experience working in marketing preferably in Email marketing
-Proven working experience in customer and data analytics in a B2C environment
-Fluency in Russian, English, and Armenian is mandatory
-Advanced practical knowledge of MS Excel
-Hands on experience coding in HTML and CSS to design emails
-Knowledge of statistics and experience using Business Intelligence solutions
-Ability to work in a fast-paced environment
-Ability to adapt to change as well as having logical approach to solve problems
-Hardworking, initiative and flexible personality with the ability to prioritize tasks
-High sense of responsibility
-High level of accuracy and attention to detail
-Strong reporting and analytical skills
-Experience using JIRA is a plus
-Passion, drive and motivation to learn new things
-Experience in the igaming industry is a huge plus


Application Procedure
Qualified candidates are welcomed to send their CV to: career@digitain.com . Please indicate "Targeted Marketing Specialist" in the subject line of the e-mail. Only short-listed candidates will be contacted.
Please, clearly mention that you have heard about this position from JobFinder.am career portal.


About Company
Digitain is an Armenia-based sportsbook and casino platform provider offering best of breed turn-key and white-label solutions. The company’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas and Asia. The multi-channel Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer, and virtual sports modules, and includes an integrated payment gateway, bonus engine, CRM system, and dedicated customer support. Its sportsbook product covers 26,000 live events each month, across 65 sports taking in 7,500 leagues and more than 3,000 betting markets, while its casino solution has 1,000-plus games from the likes of NetEnt, Microgaming, and Playson. Company Mission: Expand all over the world. To become one of the best employers in Armenia Today Digitain has more than 1,000 employees, 35+ partners worldwide, and more than 400 land-based bet shops worldwide. In the iGaming industry, Digitain has a unique position; its technological flexibility, customer-oriented behavior, and its people are the keys to the company’s success. For the team, the company has become their digital planet, and their own and unique virtual environment as they believe that hard work can bring them closer to creating their vision of the Digital Universe. COMPANY CHALLENGES: Nurturing a great company culture, hiring the right people at the right time and developing them, keeping up with market changes, and expanding all over the world.





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